Hummer Might Be Sold Or Even Closed
HUMMER is one of the most well-known brands in the auto world and has a huge army of fans, but it seems that few of them seem interested in buying one. As a result, Hummer now facing some serious financial problems and General Motors isn’t making a profit.
Indeed, there is speculation that during the general Motors annual meeting CEO Rick Wagoner will officially announce that they’ve started to reconsider the brand. Here’s what Autoblog reports.
We contacted GM spokesperson Joanne Krell this morning who told us that the review has just begun and there is no time frame for a decision. “The HUMMER brand is a great brand and we’re probably not maximizing it to its fullest. Perhaps somebody else would have that opportunity.” All options are being considered including “ramping up the portfolio,” shutting the brand down or “selling it in whole or in part.”
On the other hand, SolveClimate thinks that it would be hard to find a buyer.
For a number of years the Hummer was one of GM’s strongest brands. Now it is its worst — in fact it is currently the worst-performing car brand in the US auto industry, with sales down 30% over the last year.
While announcing the possible sale, Wagoner did not specify who would be foolish enough to buy the troubled brand.
Photo: © George E. Norkus
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